Johnny MartinezWork Info Index
The House of King James,
Exhibition Design, 2025
We developed an exhibition in Shanghai for LeBron James’s 20th Anniversary Tour in China. Serving as the global launch for the LeBron XXIII, the space transformed four floors into an immersive journey of his 22 seasons and career milestones. Twenty-three colorways were represented, with select reveals and the remainder shown through gold-dipped shoes, each tied to defining moments and supported by Nike DNA collections, community archives, and digital storytelling.
Role of Design Director, Spatial Design by Zak Group and Universal Design Studio, Production with Wispark, Creative Collaboration with Juan Chavez
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