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Next Gen, 
Global Experience Directive, 2025

Nike Global Football introduced a new brand system with the launch of the Phantom 6 and the Look of Football. The directive spanned spatial experiences across global retail, including interactive Phantom 6 trial zones and Nike By You customization.

Role of Design Director, Spatial Design by Hotel, Trial by Hovercraft and Uncanny Valley, Pack Graphics by WWWESH Studio, Poster Art by I Love Dust, Creative Collaboration with Juan Chavez and Yenny Zhang

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