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LeBron XVIII, 
Retail Experience, 2020

Our 'Take the Game Over Higher' campaign combined power and speed, shown here at Nike House of Innovation 001, with immersive experiences and stories centered around the LeBron 18 “Forbidden City”.

Role of Lead Designer and Art Direction, Spatial Design by Hotel Creative, Digital with TMRRW and Studio Nowhere, Design Collaboration with Kaye Tsai

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