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Just Go Bigger, 
Retail and Pop-Up, 2019

Air Max Day '19 was centered around the launch of the Air Max 720, embracing the theme of going bigger by 'Turning Imagination Into Reality.' We crafted immersive pop-up experiences while driving distinction through engaging retail concepts.

Role of Lead Designer and Art Direction, Event Design by Rosie Lee, Retail Design by Hotel Creative (HHBE) and Coordination Asia (HOI), Design Collaboration with Pan Yuchou and Tu Nga Nguyen

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