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Air Max Day, 
Event Experience, 2015

Air Max Day in '15 revolved around community collections and the stories behind each sneaker. This transparent, steel-framed Nike shoebox displayed 100 of these community-borrowed Air Max sneakers. Consumers could explore the stories, engage with Air Max genealogy, and interact with Nike I.D. installations for their own personalization.

Role of Lead Designer, Spatial Design by Rosie Lee, Footwear Curation with Sean Hung, Photography by Benoit Florencon

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