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Air Max Con HKG, 
Event Experience, 2016

We created an immersive sneaker-centric experience, taking over Hong Kong's historic Fringe Club. The event blended innovation, design, and experimentation, all inherent to the Air Max franchise. The building’s distinct colonial architecture was transformed into a vibrant four-level showcase for Air Max HTM.

Role of Lead Designer and Art Direction, Spatial Design by Rosie Lee, Creative Direction with Simon Lee

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