20. LeBron XVIII,
Retail Experience, 2020
Highlighting the LeBron 18, our 'Take the Game
Over Higher' theme blended power and speed in retail, especially at Nike House of Innovation 上海001, with immersive digital basketball court trials and LeBron 18 Forbidden City storytelling.
Role of Lead Designer and Art Direction, Spatial Design by Hotel Creative, Digital with TMRRW and Studio Nowhere, Design Collaboration with Kaye Tsai