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18. Air Max Day, 
Event Experience, 2015

Our project enhanced the Air Max narrative, focusing on the stories behind each sneaker. Featuring a steel-framed, transparent Nike box displaying 100 Air Max sneakers and their collectors' stories, complemented by heritage storytelling and Nike I.D. installations.

Role of Lead Designer, Spatial Design by Rosie Lee, Footwear Curation with Sean Hung, Photography by Benoit Florencon

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