Johnny MartinezWork Info Index
16. FORCE,
Photography Style Guide, 2017
We empowered her through the persona of FORCE and the 'Force Is Female' narrative, using the Air Force 1 triple white as the cornerstone. This style guide was utilized across Nike’s retail, digital platforms, and out-of-home media.
Role of Lead Designer and Art Direction, Photography by Axel Morin, Styling with Alvin Yu, Worn by Ju Xiaowen
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