15. Just Go Bigger,
Retail and Event Experiences, 2019
Our project aimed to engage with Nike Air, centering around the Air Max 720 launch and the theme of 'Turning Imagination Into Reality'. We crafted interactive retail and event experiences, championing the ethos of progress over perfection and encouraging experimentation and reinvention.
Role of Lead Designer and Art Direction, Event Design by Rosie Lee, Retail Design by Hotel Creative (HHBE) and Coordination Asia (HOI 001), Design Collaboration with Pan Yuchou and Tu Nga Nguyen