01. Reimagine Experience,
Visual Identity and Event, 2023
We reimagined sports perception from her perspective to theirs, fostering a deeper connection with Nike, Inc. through innovative experiences. The project focused on a sport festival in Shanghai, integrating Nike, Jordan and Converse initiatives that emphasized movement, mindfulness, and connection.
Role of Art Director, Graphic Design by Hort Berlin and Golden, Spatial Design by Hotel Creative, Design Collaboration with Char Chan and Yayi Liu